Creating a more inclusive economy, one investment at a time

We invest in companies that uplift communities

Goodwell was founded to “do well by doing good”. And that statement shapes our entire investment philosophy: our funds support companies that deliver essential goods and services to un(der)served populations, bringing greater economic inclusion to their communities.To maximize the social and financial impact of every investment we make, we focus on innovative, fast-growing local companies in the following sectors:

Financial services

Financial access is the cornerstone of a more equal society. We specialize in companies that use fintech to deliver affordable services and new income-generating opportunities.

Food & agriculture

As the global population grows, food security is becoming more urgent than ever. Innovative growing and processing techniques will be the backbone of the next food revolution.

Mobility & logistics

Infrastructure has the potential to transform lives, especially in rural, low-income areas. Our investments are changing the transport, delivery and e-commerce landscape.

High impact

A portion of our capital is reserved for companies with huge impact potential, such as reliable energy sources, ground-breaking education programmes and efficient sanitation services.

Introducing uMunthu II, Goodwell’s latest fund

Building on 15+ years’ experience, uMunthu II is our most ambitious fund to date. Together with our growing network of private investors, institutions and family offices, we’re raising EUR 150 million to expand our portfolio of small and medium-sized African businesses that are ready to scale up and increase their impact. The fund will provide risk capital to as many as 40 companies in our target industries, accompanied by expert guidance and hands-on support.

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Boosting the potential of innovative entrepreneurs

Great businesses are all about people. That’s why we invest in companies led by entrepreneurs with a clear vision, backed by proven experience and motivated teams. Our funds give them the financial means to expand their ambitions, grow their teams and achieve scalable results.

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A solid foundation for
impactful returns

Goodwell’s continued success comes down to our industry expertise and collaborative mindset. Starting in India and later focusing on sub-Saharan Africa, we take a long-term, “patient capital” approach to every company we work with. The results speak for themselves.

Here are just a few of our achievements:


Portfolio companies (across all funds)

30 M

Households reached


Jobs created


Countries with active investments


Countries reached in Africa


Countries reached worldwide


Successful exits

310 M

EUR under management
(cumulative across all funds)


(Amsterdam, Cape Town, Lagos, Nairobi)

Local investments, led by local experts

We believe that an inclusive society begins with a deep understanding of local markets, consumers and needs. So all of our investments are led by experts based in the regions we focus on, from our offices in Kenya, Nigeria and South Africa. Combined with operational support from our team in the Netherlands, we offer our portfolio companies unparalleled local insights, paired with access to experts and markets across the African continent and beyond.

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Get to know Goodwell

We’d love to get to know you and tell you more about what we do. Get in touch to set up a meeting, or sign up for the newsletter to hear the latest updates.

Contact us

(+31) 85 273 7462

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